You don't need prettier brochures. You need writing that gets the job done.
For nearly 50 years, I've used strategic writing to free innocent people from prison, secure Olympic venues, pass legislation, win labor negotiations, and solve problems everyone else said were impossible. If you've got a problem that needs solving through communication, I can help.
Let's TalkYou've probably heard the pitches: "Increase conversions by 300%!" "Million-dollar sales pages!" "Secret formulas from legendary copywriters!"
Most of it is garbage designed to sell courses to other copywriters. Meanwhile, you're sitting there with an actual problem that needs solving—a message that isn't landing, a proposal that keeps getting rejected, communication that's costing you money or opportunities.
You don't need formulas. You don't need templates. You don't need another guru promising magic bullets.
You need someone who can look at your specific situation, strip away the nonsense, and write something that actually accomplishes what you need it to accomplish.
I call it The Octopus Technique—approaching every problem from eight directions at once. Most people look at a communication challenge from one angle. That's why they get stuck.
I grew up dirt poor in Michigan's Upper Peninsula, learned early that survival meant cutting through complexity fast, and spent five decades proving that almost every "impossible" problem is just a communication problem in disguise.
I don't do cookie-cutter solutions. I don't have a "proven formula." Every situation is different, and the writing that works depends entirely on what you're trying to accomplish and who you're trying to reach.
What I do have is a track record of getting things done that other people said couldn't be done—and I did it by figuring out exactly what needed to be said, to whom, and how to say it so they'd actually listen.
These aren't theoretical examples. These are problems I solved through strategic communication:
Wrote the communications that helped free wrongly imprisoned individuals from prison.
Secured the 1996 Olympic Equestrian Venue for Georgia through strategic proposals and negotiations.
Offered language that became actual law—words that changed how things work.
Led successful labor negotiations through clear, strategic communication that got everyone to yes.
Your situation probably isn't as dramatic as these. But the principle is the same: figure out what actually needs to happen, then write the words that make it happen.
I work with organizations and individuals who have actual problems to solve, not theoretical content needs. You might need:
A proposal that keeps getting rejected because nobody understands what you're actually offering or why it matters.
Internal communication that's creating confusion instead of clarity, costing you time and money.
A message that needs to land with a specific audience—board members, regulators, investors, customers, voters—and so far hasn't.
Legislation, policy, or technical writing that has to be airtight and accomplish something specific.
A crisis or high-stakes situation where the wrong words will make everything worse and the right words might solve it.
If you're just looking for someone to "freshen up your website copy" or "make it pop," hire a cheaper copywriter. If you have a problem that needs solving and you suspect writing is the key—let's talk.
Tell me what you're trying to accomplish. I'll tell you whether writing can solve it, what it'll take, and whether I'm the right person for the job.
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